At the center of the Don Rickert Design business plan revisions is our musical instrument operation, The Adventurous Muse. There will be radical changes in the coming weeks to Adventurous Muse and its associated Adventurous Muse Store. These changes will definitely involve dumping product lines that have failed to attract good customers...a good customer is a loyal customer who actually buys stuff. One set of musical instrument products that we WILL NOT be dumping are instruments of our own design.
In a recent post our Adventurous Muse blog we described our collaboration with Aalborg University on the Overtone Fiddle, pictured here, which will very likely be commercialized in time.
Of course, our Octave Violins, historic pochettes and modern travel violins are gaining world-wide renown and we intend to win some design competitions with some of these instruments in 2010...so those instruments are safe from the chopping block. In fact, we have a new Octave Fiddle on the drawing board as well as a really skinny (but full 4/4 length) travel fiddle that is extremely durable for the most punishing environments.
We have some concept sketches of the new travel fiddle, which we are currently calling the Rickert Mountaineer Backpacker Fiddle in a new post at Adventurous Muse.
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