We will no longer accept any consulting contracts until we have been shown proof that the funding for our work is, indeed, for our work and not from some other budget that happens to have some money left in it. Everyone at Director level and above knows exactly what I am talking about.
This pretty much rules out "proof of value" (of what we do) or "skunk works" projects. Call us when it is part of the corporate strategic plan to REALLY include our areas of expertise, especially obtaining insights from actual consumers AND customers, in your Product Development Process.
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